Step #1: Pick your Top 2 or 3 HIGHLY RELEVANT Keywords to Rank on Page 1

The key to this strategy when looking to rank a new product or re-vitalize an old one is to do simple yet highly targeted Keyword Research. I’m not talking about the kind of research where you find every single possible keyword phrase possible that you could target (which is needed when you are running Amazon PPC or doing product research, but it’s not important in this step).

Instead we’re going to find the TOP 2 to 3 Keywords that’s highly relevant to your actual product and the data points show have atleast 1K searches or more and < 10K competitors. The way to shortlist your Keywords is as follows…

1. Identify your Top 8-10 Competitors . You can do this by simply searching your ‘seed keyword’ on Amazon and choosing the top 8-10 ASIN’s showing up on Page 1, avoid the sponsored listings so you pull the listings ranked organically. You can further filter based on the BSR Rank to ensure you are including competitors that are actually making the most sales, make sure to include ASIN’s that have the ‘Best Seller’ badge and the ‘Amazon Choice’ Badge in your list. Alternatively you can use a tool like Helium 10 (use coupon FOSTERFBAH10OFF to get 10% off all plans) to find your competitors with their ‘Cerebro’ Tool.
2. Do a Reverse ASIN Analysis on ALL of them together. A Reverse ASIN is basically just a method to find what Keywords are indexed by Amazon for any ASIN, here you can use Helium 10 Cerebro Tool to add all the ASIN’s in, find Keywords and then you’ll need to apply a few filters to narrow down your list. The above filters are not set in stone, so feel free to play with it. But it typically gives you 8 to 15 Keywords. Now once you have that list then narrowing down and choosing your top 2-3 Keywords will be a gut manual choice and you can’t really use the tool for that. You need to assess the Competition, the search Volume, relevancy to your product etc in selecting your top keywords to go after. The Filters I use are as follows:

Step #2: Optimize your listing for those Keywords

Once you’ve chosen your top Keywords, you need to ensure it’s added to your Title, Backend Subject Matter Fields, Bullets and Description. This ensures it’s aligned with giving the maximum relevancy signals to Amazon’s a9 Algorithm and helps propel your ranking as sales come in through those keywords.

Step #3: Build a Manychat Messenger Bot Sequence (JSON) to drive traffic to and direct them to”Search-Find-Buy” at full price with refund post the sale

In this step we’re going to build a “Search Find Buy” flow with Facebook’s Messenger using Manychat software. So what’s Search Find Buy? Like the name suggests – we’re simply building a flow that will direct an interested party on how to ‘Search’ for your product, ‘Find’ it on Amazon and ‘Buy’ it along with instructions on how to reimburse them post the sale. The key here is that you are going after Full Priced Buys which are way more powerful than discounted sales although it’s hard to point to actual stats on that, call it a gut feeling that Amazon likes to  make more money and as such rewards that.

The problem with Full priced buys is that most unaware of your new brand or product is willing to purchase for the full price, this is why we need to make it a 100% off rebate deal and promote it as a one time offer for getting your product for absolutely FREE. This is your ‘marketing hook’.

Don’t worry if this flow sounds complicated, it really isn’t. It’s a simple decision tree on how we want the potential customer to perform the Search Find Buy and I’ve included the exact template here for download so you don’t have to build it from scratch.

Step #4: Create a Facebook Ad Creative to advertise your Search Find Buy Promotion

Email me at support@fosterfba.com if you have any questions about getting your product ranked with this 7 step process. Happy to help.