How to Maximize Amazon Prime Day for Explosive Sales

by | Apr 10, 2024 | Amazon PPC

Amazon Prime Day is not just any sale; it’s a colossal event that transforms the landscape of online shopping with its unbeatable deals and exclusive offers. As this day approaches, both established and emerging sellers have a golden opportunity to skyrocket their sales, expand their customer base, and elevate their brands to new heights. In this blog, we’ll dive into strategic insights, expert tips, and actionable steps that you can implement to ensure your products stand out in the vast Amazon marketplace. 

From optimizing your listings to leveraging Amazon’s powerful marketing tools, we’ll cover everything you need to turn Amazon Prime Day into your biggest sales event of the year. Stay tuned as we unfold the secrets to making this Prime Day your most successful yet!

Key Takeaways

  • Start planning early and submit Lightning Deals and Best Deals in advance to secure your spot.
  • Make decisive actions closer to the day, considering Prime Exclusive Discounts if needed.
  • High-velocity products can benefit greatly from Prime Day promotions.
  • Capitalize on the CVR boost for all products by featuring them with Prime Exclusive Discounts.
  • Master PPC advertising for Prime Day to drive traffic to your listings.
  • Remember that Prime Day is not just about discounts, but also about strategically positioning your products to attract customers.

What is Amazon Prime Day?

amazon prime day

Amazon Prime Day is a highly anticipated annual event hosted by the e-commerce giant, Amazon. The event typically takes place in July and offers Amazon Prime members exclusive access to thousands of deals across a wide range of product categories. 

During Prime Day, customers can expect to find significant discounts on popular items such as electronics, home goods, fashion, beauty products, and more. In addition to the discounts, Prime Day also features lightning deals that are available for a limited time only, as well as special promotions on Amazon’s own devices like the Kindle e-reader, Echo smart speakers, and Fire tablets.

One of the key features of Prime Day is that new deals are released every few minutes, keeping customers engaged and coming back for more. There are also exclusive deals offered by small businesses and independent sellers who use Amazon’s platform to reach a larger audience.

How to Become an Amazon Prime Member?

amazon prime day

Amazon Prime membership offers a plethora of benefits, from free two-day shipping to access to exclusive deals and content. If you are interested in becoming an Amazon Prime member, here is a step-by-step guide on how to sign up:

  • Visit the Amazon website: To begin the process of becoming an Amazon Prime member, visit the Amazon website at
  • Click on “Prime”: On the Amazon homepage, you will see a tab labeled “Prime” at the top of the screen. Click on this tab to learn more about Amazon Prime and its benefits.
  • Choose a plan: Amazon offers several different plans for Prime membership, including monthly and annual options. Select the plan that best suits your needs and budget.
  • Sign in or create an account: If you already have an Amazon account, sign in with your email and password. If you are new to Amazon, you will need to create an account by entering your name, email address, and creating a password.
  • Enter payment information: Once you have selected a plan and signed in or created an account, you will need to enter your payment information. This typically includes a credit card number and billing address.
  • Confirm your membership: After entering your payment information, confirm your membership by reviewing the details of your plan and clicking “Join Prime.”
  • Enjoy your Amazon Prime benefits: Once you have successfully signed up for Amazon Prime, you can start enjoying all the benefits that come with membership, including free two-day shipping, access to exclusive deals and content, and more.

Remember, Amazon offers a free 30-day trial of Prime membership, so you can try out the service before committing to a paid plan. If you decide that Amazon Prime is not for you, make sure to cancel your membership before the trial period ends to avoid being charged.

5 Pre-Amazon Prime Day Planning Tactics

amazon prime day

Amazon Prime Day is not just an ordinary sales event; it’s a bustling marketplace event that offers a golden opportunity for sellers to skyrocket their sales, increase visibility, and capture new customers. 

However, the key to reaping these benefits lies in meticulous planning and strategic execution. Here’s a comprehensive guide to help you navigate through Amazon Prime Day, drawing from the successful strategies we implement at FosterFBA Ad Agency.

1. Start Planning Early

The early bird catches the worm, and this couldn’t be truer for Amazon Prime Day. To ensure your products stand out, submit your Lightning Deals and Best Deals well in advance. These deals are time-sensitive offers that can significantly drive up sales by creating a sense of urgency among buyers. However, spots for these deals are limited and highly coveted, making early submission crucial to securing your place.

Not all products will perform the same during Prime Day. Prioritize products that have historically performed well or those with a strong potential to attract customers. Use historical data and market analysis to guide your selection process.

2. Make Decisive Actions Closer to the Day

As Prime Day draws closer, assess your preparedness and decide whether to proceed with the deals you’ve set up or pivot to Prime Exclusive Discounts. These discounts are available only to Prime members and can be an attractive alternative to Lightning and Best Deals, especially if you’ve missed the submission window. 

It’s a crucial time to finalize your promotional strategy and ensure everything is in place for the big day.

3. Special Considerations for High-Velocity Products

If your product sells over 100 units daily, and you receive an offer to feature it on the first day of Prime Day, it’s highly recommended to go for it. Products with high sales velocity stand to gain enormously from the increased visibility and traffic during Prime Day. 

Lightning Deals or Best Deals can push your best-sellers into the spotlight, yielding unexpectedly high returns.

4. Capitalizing on CVR Boost for All Products

Even if your product doesn’t have a high sales velocity, don’t underestimate the power of Prime Exclusive Discounts. Every product featured with Prime Day promotions receives the coveted Prime Day badge, enhancing its visibility in search results and attracting more clicks. 

This badge, combined with the increased traffic during Prime Day, can significantly boost your conversion rate (CVR), making it a worthwhie strategy for all your products.

5. Mastering PPC for Prime Day

Pay-Per-Click (PPC) advertising is a critical component of your Prime Day strategy. Ensure you have additional broad or auto campaigns ready for all your best-selling SKUs. The key is to maintain visibility and drive traffic to your listings. 

Moreover, vigilant budget management is essential to prevent your campaigns from running dry amidst the frenzy of Prime Day shopping.  If you need help with this book a free strategy call with me


How Do I Increase Sales on Amazon Prime Day?

To increase sales on Amazon Prime Day, optimize your product listings with relevant keywords, high-quality images, and compelling descriptions. Run Amazon Ads to boost visibility, offer competitive prices or discounts, and ensure ample stock. Engage with customer reviews and utilize social media to drive traffic to your listings.

What Sold the Most on Amazon Prime Day?

Historically, Amazon Prime Day’s top-selling items include Amazon’s own Echo devices, Fire TV Sticks, and Kindles. Consumer electronics like laptops, smart home devices, and fitness trackers also see significant sales. Essentials such as household supplies and personal care products frequently top the sales charts as well.

How Successful Is Amazon Prime Day?

Amazon Prime Day has been highly successful, growing each year since its inception in 2015. It generates billions in sales, surpassing Black Friday and Cyber Monday for Amazon. It’s become a significant shopping event, drawing millions of shoppers worldwide and boosting sales for both Amazon and third-party sellers.

Does Prime Day Save You Money?

Prime Day offers substantial savings across various categories, including electronics, home goods, fashion, and more. Members benefit from exclusive deals and discounts, often lower than other sales events. While savings are significant, consumers are advised to compare prices and check product reviews to ensure they’re getting the best value.

Final Thoughts

Amazon Prime Day presents an unparalleled opportunity for sellers to amplify their sales and brand presence. By starting early, making informed decisions as the event approaches, and leveraging the right promotional and advertising strategies, sellers can achieve remarkable success. Remember, Prime Day is not just about the discounts you offer but how strategically you position your products to capture the attention of millions of eager shoppers.

Let me know if you have any questions about your Ads Strategy. Happy to do a free audit & strategy session of your entire Ad strategy. 


Vijay FosterFBA CEO/ Founder

Vijay Jacob

Founder, FosterFBA

Helping 7-8 Figure Amazon Sellers grow profitably with their Amazon Advertising


P.S: If you are making over $10K/month and want to take your PPC sales to the next level. We’re offering  “done-for-you” Amazon PPC management & consulting services that does just that. You can schedule a free strategy session and audit of your ads to see if we’re a good fit: