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Notes: All resources and links mentioned will also be made available at the end.
In this post we’re going to touch on how to perform keyword research (phase 1), what to focus on when creating a killer listing (phase 2), and getting your first 5 reviews (phase 3).
Phase 1 – Keywords Research
Good comprehensive keyword research requires a thorough market & competitor analysis. There is almost an art to the science, and we’ve honed it over our 1700+ listing optimizations for customers. So what does it look like?
To research keywords successfully, you need to determine the most relevant & converting “money” keywords for your product type. There are a lot of different approaches, but one that we follow is to get the most converting keywords from Merchant Words. This is a paid service with a $30 monthly membership fee (OR you can skip the membership and have us do it for you here!).
Let’s see an example. In your Merchant Words account, search for “dog puppy toys”.
Once we have the full list of terms, we can ignore any keywords with search volumes under 1000 and anything that’s not too relevant to your product. This becomes your starting list.
Next, we identify our top 3-4 competitors that are crushing it (they will have a low BSR or best seller rank) and extract their backend search terms using our competitor spy services. We then consolidate those terms with our list to get a “master list”.
Phase 2 – Amazon Listing Optimization
The best listings had anywhere between 40 and 110 characters in their title. It seems that on mobile, Amazon truncated display for titles after 112 characters, so this made sense. Another important note here is that the most important keywords were placed at the beginning of the title which was a key differentiating factor for listings outperforming others with titles that seemed to go all the way to 200 characters and crammed every keyword possible.
Amazon Search Terms
At FosterFBA, we offer a full service listing optimization with complete keyword & competitor market research, including providing the best back-end search terms to use – all part of our Supreme Package. Let us turbo charge your listing for conversion today!
Phase 3 – Launching & Getting your first 5 Reviews
Let me know if you have any questions about getting your listings optimized. Happy to get you a highly optimized listing developed with your top keywords laced in.
Fostering Amazon Sellers to Leap Frog the Competition
P.S: If you are making over $10K/month and want to take your PPC sales to the next level. We’re offering “done-for-you” Amazon PPC management & consulting services that does just that. You can schedule a call here to see if we’re a good fit: